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The Beer Game (SIMULATION)
Goldberg, Rebecca; Weiss, Elliott N.; Raz, Gal
OM-1521 | Published August 11, 2016 | 1 pages. Simulation
Collection: Darden School of Business
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More
Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)
M-0988 | Published February 05, 2020 | 1 pages. Simulation
Collection: Darden School of Business
Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different... Read More
Bond Trader (SIMULATION)
NP-1212 | Published November 19, 2021 | 2 Simulation
Collection: Darden School of Business
Bond Trader is a simulation designed to help students experience the dynamics of financial market behavior by putting them in a simple simulated securities market. Bond Trader serves as an engaging in... Read More