The Evolution of Selling
Cross, Tom
The Evolution of Selling
M-0811 | Published July 26, 2011 Technical Note
Collection: Darden School of Business
Product Details
Appropriate for marketing classes. This note follows the evolution of selling starting with the skills set forth by Dale Carnigie in the 1950s through the 1970s followed by consultive selling in the 1980s and 1990s and the value-added selling of the 21st century.
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