This case is appropriate for entrepreneurship, strategy, and leadership courses. When an experienced CFO & COO joins a growing start-up company, replacing the founders who previously occupied these roles, he attacks the common challenges facing growth companies, including building a sales organization, aligning strategic value drivers with measurement and reward systems, building a management team, teaching a management team to take ownership of its challenges, prioritizing and focusing the CEO's time, and redefining the business model so it will more easily scale.