"Get Feedback from Stakeholders" is step 13 in Jeanne Liedtka's 15-step Design Thinking methodology. The key to reducing risk in your innovation project is to use small experiments in front of potential customers and use what you learn to iterate your way to an improved concept. As part of the methodology the design-thinking tool co-creation is presented. This 23-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.