The Zen of Media Attribution (VIDEO)
Venkatesan, Rajkum...
The Zen of Media Attribution (VIDEO)
M-0933 | Published January 25, 2017 | Duration 7:14 Video
Collection: Darden School of Business
Product Details
Using Intuit as an example, Raj Venkatesan walks through a complex media allocation example. Using econometrics and experimentation, this seven-minute video presents a process to optimize the allocation of marketing resources to increase sales.
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