Marketing Resource Allocation Takeaways ...
Venkatesan, Rajkum...
Marketing Resource Allocation Takeaways (VIDEO)
M-0934 | Published January 25, 2017 | Duration 1:49 Video
Collection: Darden School of Business
Product Details
This two-minute video describes a continuous-marketing-improvement process that optimizes the allocation of marketing resources. Combining marketing intuition, econometrics, and experimentation with a feedback loop provides the continuous-improvement process for allocating marketing resources over time.
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