Defining Problems and Opportunities in N...
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Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy; Chao, Raul O.; Stevenson, Donald
OM-1579 | Published August 11, 2017 | 2 pages. Technical Note
Collection: Darden School of Business
Product Details
Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.
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