Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenne...
Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, John
QA-0838 | Published March 6, 2020 | 6 pages. Case
Collection: Darden School of Business
Product Details
This case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter's history, format, and publicly available data analytics.
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