Building Products Company
Carter, Bill
Building Products Company
OM-1741 | Published August 31, 2021 | 2 pages. Case
Collection: Darden School of Business
Product Details
After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large dataset with two years of customer information, for student analysis.
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