Customer Profitability
Farris, Paul W.;Pf...
Customer Profitability
Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
M-0718 | Published June 24, 2005 | 15 pages. Technical Note
Collection: Darden School of Business
Product Details
This technical note defines, describes, and illustrates the most common metrics marketers used to monitor and manage customer relationships. Among the metrics covered are customer counts, recency, retention rates, customer profitability, and customer lifetime value.
0
Products To Upsell
Global Medical Imaging, LLC
Hess, Edward D.; G...
Enchanting Travels
Hess, Edward D.; M...
Better World Books
Hess, Edward D.; G...
Valuation of "Plain-Vanilla" Interest-Ra...
Conroy, Robert M.;...
FindingFIT
Clawson, James G.
List Testing Exercise: Economic Selectio...
Pfeifer, Phillip E...
An Introduction to Case Teaching (Part 1...
Clawson, James G.
What Is Giving Voice to Values? (VIDEO)
Gentile, Mary
Giving Voice to Values: An Educators' Pr...
DARDEN, Darden
Digital Marketing Simulation: Media Attr...
Venkatesan, Rajkum...
Dr. Bronner's: Do Psychedelics Fit with ...
Freeman, R. Edward...
AMP - Strategic Innovation & Entrepreneu...
Gupta, Uday
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Test Syllabus 45
Daren Business Sch...
Athlete Brands: How to Benefit from Your...
Whitler, Kimberly ...
What is Design Thinking? (VIDEO)
Liedtka, Jeanne M.
Copyright Permissions
Daren Business Sch...
Thinking Strategically About Communicati...
West, June A.
Optix Corporation
Powell, Elizabeth ...
Leaders Bank: Creating a Great Place to ...
Hess, Edward D.; G...
LG Investments, LLC: A Family Business i...
Hess, Edward D.
Finance People
Schill, Michael J.