Hot Topics in Marketing offers a substantive, practitioner-facing introduction to the discipline at this frontier. It is designed for first-year part-time MBA students who have not yet taken a formal marketing elective. The course pairs a unifying research framework, drawn from the instructor's work on how AI is reshaping brand discoverability and consumer decision-making, with direct exposure to senior practitioners navigating these changes across industries, from consumer analytics and brand strategy to go-to-market automation and institutional AI.