In this video, Mary Gentile introduces the concept of Giving Voice to Values (GVV), and suggests that there is a disconnect between the way ethics is typically taught and the way people experience ethical and values conflicts. Drawing on years of teaching, she challenges the notion that the topic of values conflict can be addressed solely as a cognitive matter, as if we need only to understand how to decide what is right. Instead she suggests that in addition to establishing ethical decision-making frameworks, we need to learn how to voice and enact values effectively, and to pre-script and rehearse those abilities in order to develop a "moral muscle memory."