Active Distributors, Inc.
Parry, Mark E.
Active Distributors, Inc.
M-0365 | Published April 2, 1989 | 19 pages. Case
Collection: Darden School of Business
Product Details
Richard Kramer, president of Active Distributors, Inc., must decide whether to accept a line of bicycle helmets. His decision depends on forecasts of consumer demand and the product/customer fit, as well as the attractiveness of the helmets to retailers.
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