This case explores the considerations of an executive compensation analyst as he finalizes a report to the compensation and benefits committee of Charter Communications (Charter), a leading broadband and communications company, on the appropriate compensation structure for Charter's CEO, Thomas Rutledge. Charter's board clearly wanted to retain Rutledge, but in the world of executive compensation, it was not enough to have the biggest payment package. Proper incentives and moving performance targets were essential for companies that wanted their executives to strike the right balance between risky maneuvers and safe, consistent success. The analyst must be careful to cover all of his bases in his report, balancing outright monetary rewards with proper long-term incentives.