Cisco Systems in 2005: From B2B to B2C
Bourgeois, L. J. I...
Cisco Systems in 2005: From B2B to B2C
Bourgeois, L. J. III; Gupta, Gaurav
S-0233 | Published December 12, 2013 | 6 pages. Case
Collection: Darden School of Business
Product Details
While awaiting the acquisition of Scientific Atlanta in 2005, Cisco needed to adapt its well-known B2B postmerger integration process to accommodate its budding consumer platform. To deal with the distance and size of the acquisition, Cisco had to shift its growth strategy and enter territories where it had little to no experience.
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