The case features the Citizen Potawatomi Community Development Corporation (CPCDC), based in Shawnee, Oklahoma. The CPCDC provides microloans, business loans, short-term consumer loans, and other financial services to underserved Native American communities. On one hand, the CPCDC is driven by a mission to deliver responsible, affordable lending and help disadvantaged Native populations join the economic mainstream. On the other hand, the organization strives to offer only financially self-sustainable products and services. In 2010, Cindy Logsdon (the CPCDC's assistant director) helped to implement the JumpStart Auto Loan program, which was to be offered to employees of tribal enterprises. Logsdon must decide whether to continue offering the JumpStart Auto Loan, which fills a market need but is one of the highest-risk products on the CPCDC's books.