One of Israel's most important assets was its relatively highly educated population, which included many native English speakers. The founders of CityBook Services, Ltd., determined that one of the greatest untapped sources of potential workers was the female population of the ultra-Orthodox Haredi community, most of whom did not hold jobs outside the home. By structuring a work environment that met this labor market's unique needs and providing extensive training specific to each task and client, CityBook cultivated the work force necessary to grow rapidly, while retaining those employees. Its main challenge was balancing the needs of its workers and those of its existing and potential clients: Could CityBook continue to expand and still maintain its reputation as a singular employer of Haredim?