This case could be taught in courses on entrepreneurship and marketing. It follows a born entrepreneur and former successful McDonald's franchisee, who, guided by the motto No Is Not an Option, grows her business into world's fastest automated bakery. In order to attract and retain a skilled workforce, her company provided the best benefits the company could buy and paid for the training its staff needed to succeed on the job, which, coupled with a policy to promote from within, increased employee loyalty. By 2008, she is ready to take the next step and "build bakeries around the world for McDonald's."