Cutting-Edge Marketing Analytics: Cases ...
Venkatesan, Rajkum...
Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T.
M-0981 | Published October 8, 2019 | 220 pages. Case
Collection: Darden School of Business
Product Details
Cutting-Edge Marketing Analytics: Cases and Technical Notes Bundle is a collection of the original cases and technical notes that inspired the successful first-edition book. Covering an array of practical marketing problems, Cutting Edge Marketing Analytics provides proven methodology matched with several business cases, many of which include actual data.
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