Ecover and Green Marketing (A)
Werhane, Patricia ...
Ecover and Green Marketing (A)
Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.
E-0172 | Published September 17, 1999 | 6 pages. Case
Collection: Darden School of Business
Product Details
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then they built an environmentally sustainable factory. The cases raise the question, can companies such as these compete in green markets? Is an environmentally contained factory viable or feasible?
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