Fully updated through mid-2015, this case examines the gold market. To decide whether to initiate a position in gold, the protagonist must assess its features as a strategic component in any portfolio as well as whether the time is right for an opportunistic tactical allocation. Factors that must be considered include how supply and demand for gold will be affected by the paths of real interest rates, inflation expectations, the eurozone debt crisis (and other financial stresses), and the international value of the U.S. dollar, among other factors.