1) To have students examine the ethical issues surrounding privacy issues that have emerged in the Internet age—relevant even with common practices like searching using Google. 2) To have students examine the ethical implications of new technology (which could expand from search engines specifically to include Facebook, Twitter, MySpace, and any number of Internet social networking sites). 3) To have students discuss the multidimensional concept of "personal privacy" and the "right" to privacy that an individual has, specifically in the business context.