Identifying the VIPs at eTOTS
Pfeifer, Phillip E...
Identifying the VIPs at eTOTS
Pfeifer, Phillip E.; Farris, Paul W.; Shiraki, Ichiro Vic
M-0650 | Published August 9, 2001 | 2 pages. Case
Collection: Darden School of Business
Product Details
This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in "Customer Care at eTots.com" (UVA-M-0649).
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