The integration team had planned and implemented the changes. The two goals to maintain momentum and keep the core value of Golden West operations in place were accomplished. From the time the deal was announced, Wachovia and Golden West had been cross-selling each other's products. Much time was invested early on in getting all parties up to speed. But everything fell apart only months after the integration when in July of 2007 Wachovia took a huge hit in the mortgage-lending disaster.