This case is used in Darden's second-year "Financial Institutions and Capital Markets," elective. Using Invesco Ltd. (Invesco) as an example, the case examines the strategic challenges facing the asset management industry. Marty Flanagan, Invesco's CEO, must position Invesco to compete in an industry undergoing systemic change, including active and passive products and flows, lower levels of organic growth, fee compression, softening revenues and profitability, shifting profit pools, channel dynamics and preferences, and legacy operating models.