Set in Iran in January 1995, this case concerns a choice that the owners of a family business must make among several strategic options for future growth and diversification in the face of Iran's deteriorating economy. The case encourages students to go through the various steps of a comprehensive strategic analysis, ranging from the identification of core capabilities and Porter's "Five Competitive Forces" to evaluation of strategic fit and strategic alliances. The case also highlights the importance of strategic fit in the face of new opportunities and limited resources. The narrowness of the presented windows of opportunity creates a sense of urgency that might prompt students to overlook strategic fit and reach premature decisions.