Jeff Bezos and Amazon.com
Parry, Mark E.
Jeff Bezos and Amazon.com
M-0603 | Published June 22, 1999 | 17 pages. Case
Collection: Darden School of Business
Product Details
Students evaluate the consistency and liability of Amazon.com founder Jeff Bezos's marketing strategy. Bezos founded Amazon.com as an Internet retailer of books, and by 1999, the site also sold CDs, videos, used books, and gifts and operated an auction service.
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