Johnson & Johnson: The Live for Life Pro...
Edwards, Jeffrey R...
Johnson & Johnson: The Live for Life Program (B)
Edwards, Jeffrey R.; Greenwood, Peter D. H.
OB-0413 | Published April 23, 1992 | 9 pages. Case
Collection: Darden School of Business
Product Details
This follow-up case to OB-0412 describes the decision of the management team in charge of testing Live for Life to implement the program throughout J&J, presents further evidence regarding the effectiveness of Live for Life, and discusses the establishment of J&J Health Management, Inc., which marketed Live for Life to other companies.
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