McDonald's: The Hamburger Price Wars
Parry, Mark E.
McDonald's: The Hamburger Price Wars
M-0687 | Published February 11, 2004 Case
Collection: Darden School of Business
Product Details
McDonald's executives announce plans to launch a dollar menu in the fall of 2002. Students must evaluate the potential impact of this menu on restaurant revenues, and the sales of McDonald's Value Meals.
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