Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfaction), changes in the conversation (crucial in changing behavior), and changes in how people think. This six-minute video explores different ways to think about measuring the impact of your innovative solution. It is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.