Mellace Family Brands, Inc.: Building a ...
Hess, Edward D.;Gl...
Mellace Family Brands, Inc.: Building a Socially Responsible Enterprise
Hess, Edward D.; Glinska, Gosia
ENT-0118 | Published July 27, 2009 | 10 pages. Case
Collection: Darden School of Business
Product Details
This case illustrates how two entrepreneurs bootstrapped their start-up, overcame the challenges that accompany growth, and built a successful business while remaining socially responsible.
Bootstrapping a start-up; managing the challenges of growth; raising capital; staying true to your values; building an internal consistent system that promotes making profits as well as doing good.
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