Narnia, Inc.
Rotch, William
Narnia, Inc.
C-2013 | Published March 11, 1991 | 2 pages. Case
Collection: Darden School of Business
Product Details
This case is about a new company launching three new products and distributing its total costs to products in the traditional way. When sales reach capacity, three other companies enter the market with focused production, pricing one of the products well below Narnia's. Cost distribution is the issue.
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