NBC Sports: The Major League Baseball Te...
Spekman, Robert E....
NBC Sports: The Major League Baseball Television Rights Decision
Spekman, Robert E.; Whiting, Todd
M-0691 | Published March 4, 2004 Case
Collection: Darden School of Business
Product Details
This case examines NBC's decision to bid on Major League Baseball's contract. The issues relate to the cost of the contract and whether it helps NBC meet both its profit targets and strategic goals. The case includes a pricing model to help the student determine whether to bid or not. A teaching note is available to registered faculty.
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