Philip Morris U.S.A. and Marlboro Friday...
Parry, Mark E.;Sat...
Philip Morris U.S.A. and Marlboro Friday (B)
Parry, Mark E.; Sato, Yoshinobu
M-0473 | Published July 17, 1996 | 3 pages. Case
Collection: Darden School of Business
Product Details
The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.
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