Rodale Press (B)
Bourgeois, L. J. I...
Rodale Press (B)
Bourgeois, L. J. III; Elliott, Catherine; Jenckes, Marcien; Samuels, Daren
BP-0394 | Published September 16, 1998 | 13 pages. Case
Collection: Darden School of Business
Product Details
The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her coming-out speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business.
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