Shell Italia (B)
Isabella, Lynn A.;...
Shell Italia (B)
Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.; Forbes, Ted
OB-0587 | Published August 28, 1995 | 3 pages. Case
Collection: Darden School of Business
Product Details
This case continues the examination begun in the A case (UVA-OB-0586) of the critical role played by three alliance managers during Shell's attempt to reenter the Italian market through a joint venture with MontEdison.
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