Shumway, Horch, and Sager (B)
Bodily, Samuel E.;...
Shumway, Horch, and Sager (B)
Bodily, Samuel E.; Weatherford, Larry
QA-0397 | Published April 8, 1990 | 4 pages. Case
Collection: Darden School of Business
Product Details
The consultant (see QA-0396) looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to think of the best method to forecast future circulation that also makes sense in light of external factors.
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