Following "Identify Insights" in Jeanne Liedtka's 15-step Design Thinking methodology, "Develop Design Criteria" asks you to synthesize what has been learned and to describe the ideal state of your innovation project. Simply stated, "If anything were possible our solution would be?" This six-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.