Sunnyside Fields
Farris, Paul W.;No...
Sunnyside Fields
M-0781 | Published November 27, 2009 | 4 pages. Case
Collection: Darden School of Business
Product Details
This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.
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