SunTrust Banks, Inc.: Coke Refreshes Tie...
Frank, Mary Margar...
SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital
Frank, Mary Margaret; Thompson, Sylvie
C-2337 | Published October 29, 2012 | 12 pages. Case
Collection: Darden School of Business
Product Details
As the 2008 financial crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the rest of her team. SunTrust's CEO had put together the team to review selling the bank's large holding of Coca-Cola shares to obtain much-needed cash. Cash was needed because in the second quarter of 2008, SunTrust had experienced continued deterioration of its assets.
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