The Cola Wars: Dallas 1975
Farris, Paul W.
The Cola Wars: Dallas 1975
M-0900 | Published December 19, 2016 | 2 pages. Case
Collection: Darden School of Business
Product Details
This case covers the marketing strategies used by Pepsi and Coca-Cola during the 1975 "Cola Wars." It includes brief histories of the companies and relevant marketing data from the 1970s.
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