The Independent Adviser for Vanguard Inv...
Pfeifer, Phillip E...
The Independent Adviser for Vanguard Investors
M-0451 | Published July 19, 1994 | 9 pages. Case
Collection: Darden School of Business
Product Details
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.
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