The Power of Analytics (VIDEO)
Venkatesan, Rajkum...
The Power of Analytics (VIDEO)
M-0928 | Published January 25, 2017 | Duration 2:22 Video
Collection: Darden School of Business
Product Details
This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?
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