The Xtrican Co-Promotion Team: Everyday ...
Isabella, Lynn A.
The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance
OB-0815 | Published May 21, 2004 | 15 pages. Case
Collection: Darden School of Business
Product Details
This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.
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