TiVo
Farris, Paul W.;Pf...
TiVo
Farris, Paul W.; Pfeifer, Phillip E.; Wiese, Craig
M-0694 | Published May 18, 2004 | 10 pages. Case
Collection: Darden School of Business
Product Details
TiVo's valuation is questioned by stock analyst and the case challenges students to use concepts and applications of customer lifetime value to determine whether TiVo's current share prices are appropriate.
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