Uncle Coco's Magic Shop: A Negotiation E...
Raz, Gal
Uncle Coco's Magic Shop: A Negotiation Exercise
OM-1457 | Published November 7, 2011 | 2 pages. Case
Collection: Darden School of Business
Product Details
A toy retailer plans to order a new product from an untested supplier for the winter holiday season. This exercise provides an opportunity for students to construct a model to determine optimal order quantity when demand is not known. Profits are calculated based on wholesale pricing, revenue-sharing, profit-sharing, and buyback contracts.
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