A manufacturing company with a reputation for excellent service and quality and a command-and-control style of management with little communication across the organization decides to undertake a lean transformation, working closely with Lean Dynamics, a management consulting group with extensive lean-implementation experience. The challenges the company faces are examined in detail as are the lean implementation process, tools, and practices. But little progress has been made by the end of the second cycle of a three-improvement-process cycle. Students are asked to reflect on various aspects of the case and describe alternative solutions and actions that they might have taken by placing themselves in the role of the CEO, division president, or consultant. A teaching note (OM-1354TN) is available.