What If...?
Frey, Sherwood C. ...
What If...?
QA-0528 | Published October 30, 1998 Technical Note
Collection: Darden School of Business
Product Details
This note develops a variety of approaches to sensitivity analysis within the context of a promotional decision regarding a consumer product. Analyses include the development of optimistic/pessimistic scenarios, one-at-a-time sensitivity analysis with a presentation in the format of a tornado diagram, and threshold (break-even) values.
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